Leading advertising agency DDB Aotearoa and pioneering kaupapa Māori agency Whare Creative have formed a unique partnership working together under a new brand, Takitoru.

Takitoru will provide a full communications suite from strategic consultation to ideation, design and execution. Importantly it will offer existing and new clients the powerful combination of two award-winning creative teams utilising te ao Māori frameworks with the tautoko (support) of a joint workforce of 240.

The holding company behind Takitoru will have respected kaiārahi Rangi Ahipene, who works at Whare Creative, join as an equal partner.

He explained that Takitoru is a Māori word (noun) which means a group of three; the three being created from the combination or Whare Creative and DDB Aotearoa, that when twisted together like two strands of flax fibre (muka), create a third, much stronger fibre.

“The third aspect has its own magic and special quality, creating new stories and relationships that are only possible through our shared thinking and knowledge,” he says.